LastaLens
THE LASTALENS TOOLKIT

From technical findings
to search opportunities.

Bring page audits, first-party search data, and competitor research into one professional workflow.

Start with a free audit
Free on all plans · Advanced checks on paid plans

Website audits

Find what is holding a page back

Scan a public page for technical SEO, accessibility, performance, and AI readiness. See what passed, what needs attention, and where to start.

Explore Website audits
Pro · Business · Agency

Full-site audits

Find problems that span multiple pages

Crawl your website to discover URLs and identify recurring SEO issues. Use the coverage report to see where findings are widespread and where you need to look further.

Explore Full-site audits
Pro · Business · Agency

Guided fixes & issue checks

Turn audit findings into verified fixes

Get practical steps for supported findings, make the change on your website, and check whether it worked against the live page.

Explore Guided fixes & issue checks
Business · Agency

Google Search Console

See how people find your site on Google

Connect your Search Console property to see actual search performance, investigate indexing, and decide which pages or queries to improve first.

Explore Google Search Console
Free preview · Full research on paid plans

Keyword research

Choose keywords with a clear purpose

Start with a topic and find related searches in your target market. Use volume, intent, and available difficulty data to decide what to write or improve.

Explore Keyword research
Free readiness check · Observations on all account plans

AI readiness & visibility

See whether Google’s AI answers mention or cite you

Use a page audit to review AI readiness, then check specific queries on Google AI Overview or AI Mode to see what appears in the observed answers.

Explore AI readiness & visibility
Business · Agency

Competitor analysis

Find the queries where competitors earn AI citations

Compare your website with up to three competitor domains across a shared set of queries. See who gets cited, find the gaps, and inspect the pages behind those citations.

Explore Competitor analysis
KNOW WHAT YOUR DATA MEANS

Different sources. Clear context.

Page-level audit findings

Automated checks inspect the submitted page. They help prioritize a review; they are not a complete website crawl or accessibility certification.

Your Google search data

Search Console metrics come from properties you authorize. URL inspections reflect Google’s stored information, rather than a fresh Google crawl.

Research estimates

DataForSEO Labs supplies database observations and estimates. Keyword gaps are market-specific, and research reports are not continuous live rank tracking.

START WITH YOUR WEBSITE

Find your next useful improvement.

Run a free page audit, then choose the tools your work needs.

Run a free audit